Consumer confidence is a measure of popular sentiment concerning the Eurozone economy. The figure is derived from a survey that asks thousands of consumers about personal expenditure patterns and inflationary expectations. In general, rising consumer confidence precedes increased consumer spending, which drives both economic growth and inflation. Even though t he Italian economy is heavily driven by its export sector, domestic consumer confidence is an important gauge of overall economic activity and future inflationary pressures.

A headline figure above 50 shows positive consumer sentiment, while a number below 50 shows negative consumer sentiment; the greater the distance, the stronger the sentiment.

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Consumer Confidence measures the level of confidence households have in economic performance. Generally rising consumer confidence acts as a precursor to higher consumer expenditures which drive economic expansion. The report also breaks down results into parts of the economy, giving a detailed picture of the consumer climate in Great Britain. GfK Consumer Confidence is one of the most closely watched surveys. The survey results are quantified into index where 0 represents long term Consumer Confidence averages. The headline figure is expressed in percentage change. On a global basis, the indicator is very important for the economy, as it reflects consumers sentiments which formed the major portion of Great Britain GDP. The survey is conducted monthly by GfK, a market research organization, on behalf of the EU commission.